Start With “Why?”

One of the Leadership Lectures I attended over this semester was based on the book Start With Why by Simon Sinek. This particular presentation focused on the Golden Circle which illustrates the 3 main things we should always ask ourselves when performing tasks; how, what, and why? 

It is easy to identify what we are doing, and usually not hard to tell how we do it, but what most people forget to establish is why? A majority of company’s start from the outside of the circle and work inwards, typically failing to ever reach the ‘why’ part of their mission. This presentation challenged you to start with the ‘why’ instead. Why are going to college, why are involving yourself in that club, why are you creating this product? The sooner you establish why you do what you do, you will either become motivated to accomplish the goal, or realize that maybe it isn’t something you should be, or want to be doing.

In order to be successful you need to inspire everyone involved to want to be successful. A task without a purpose is like giving a man an arrow and telling him to shoot. Without a target, it could be shot anywhere and it would have met the quota. It is impossible to reach a common goal that has not been set, and while one person has an idea of what they are aiming for, it by no means will necessarily line up with that of someone else’s target.

Leadership isn’t about having control over what other’s do, but rather inspiring others to want to reach the goals that have been set. You must find a passion within yourself and spread that to those around you. We all know what we do and how we do it, but we must challenge ourselves to begin asking ourselves why?

“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” Simon Sinek from Start With Why



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